EVENT MILESTONES

KEY DATES IN THE MEDICAL COMMUNICATIONS CALENDAR

WHAT IS AN EVENT MILESTONE?


Throughout the calendar year there are key event milestones that cause a peak interest amongst healthcare professionals (HCPs) in relevant online content.  

These milestones are set dates which occur every year and are recognised as significant events by HCPs. Examples of these include:

- Key congress and Symposia

- Disease related Awareness Days/Weeks/Months.
 

WHY USE EVENT MILESTONES?

Event Milestones provide an opportunity to highlight your work and commitment within an area at a time when your target audience are more receptive to disease or event related content about global/local awareness days or key medical congress.

Grow and sustain engagement around educational content

 

WHY USE EPGONLINE.ORG FOR EVENT MILESTONES?
 

Using our independent medical website, epgonline.org we reach an active global audience of HCPs, engage them with impactful scientific content containing key educational messages and then measure the impact. epgonline.org combines behavioural technology and a personalised service designed to deliver the trusted clinical content HCPs want – where, when and how they want it.

Each milestone allows our team of specialised digital medical writers to create bespoke content around each event, using tailored educational messaging aligned to your own objectives/disease awareness campaigns to maximise engagement.

SOCIAL MEDIA ENABLED HCP EDUCATION PROGRAMME

Did you know 34% of HCPs visit a medical website from a social media post at least once per week

Find out how we used social media around an awareness day to raise global awareness amongst HCPs of an extremely rare disease using an event milestone.

DOWNLOAD CASE STUDY

For further information on how to use event milestones to engage HCPs with your content, or to request a call or demo please contact us.

DOWNLOAD EPG HEALTH BROCHURE

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