KEY DATES IN THE MEDICAL COMMUNICATIONS CALENDAR
Throughout the calendar year there are key event milestones that cause a peak interest amongst healthcare professionals (HCPs) in relevant online content.
These milestones are set dates which occur every year and are recognised as significant events by HCPs. Examples of these include:
- Key congress and Symposia
- Disease related Awareness Days/Weeks/Months
Event Milestones provide an opportunity to highlight your work and commitment within an area at a time when your target audience are more receptive to disease or event related content about global/local awareness days or key medical congress.
Grow and sustain engagement around educational content
Using our independent medical website, epgonline.org we reach an active global audience of HCPs, engage them with impactful scientific content containing key educational messages and then measure the impact. epgonline.org combines behavioural technology and a personalised service designed to deliver the trusted clinical content HCPs want – where, when and how they want it.
Each milestone allows our team of specialised digital medical writers to create bespoke content around each event, using tailored educational messaging aligned to your own objectives/disease awareness campaigns to maximise engagement.
Did you know 34% of HCPs visit a medical website from a social media post at least once per week
Find out how we used social media around an awareness day to raise global awareness amongst HCPs of an extremely rare disease using an event milestone. Download our case study