THE EVOLVING ROLE OF WEBSITES FOR HEALTHCARE PROFESSIONALS

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Published 09 Apr 2019
of pharma do not have good knowledge of HCP web initiatives elsewhere in their business
in 2 HCPs think pharma should focus primarily on being transparent in order to gain their trust
of pharma devote just 10% of their HCP communications budget to web/online activities
of HCPs report high demand for downloadable clinical content
of pharma measure whether their HCP websites activities result in behaviour change
of HCPs visit independent medical websites weekly

Websites provide a crucial role for healthcare professionals (HCPs) and the pharmaceutical industry alike. The opportunities and challenges that they present for informing and engaging are fast evolving. EPG Health’s report on ‘The Evolving Role of Websites for Healthcare Professionals’ investigates the what, where, when and how of HCP demand and pharmaceutical industry supply.

Published in 2019, the report is based on surveys conducted with 211 HCPs and 103 pharmaceutical industry professionals. With 115 pages presenting data and interpretations for 80+ questions, the report will help you better understand the digital behaviour and needs of healthcare professionals as well as benchmark your efforts against your peers.

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TOPICS COVERED

Find out more about what is covered in the report, with chapters including: 'Website types and roles', 'Buy, borrow or build', 'Multichannel integration', 'Data collection and use', 'Content type and format', 'Credibility and trust', 'Collaboration', 'Influences and obstacles'

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INFOGRAPHICS AND COMMENTARY

This five page document presents infographics along with expert commentary from EPG Health staff to share key insights from each chapter of the report. 

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TOP 10 HCP WEBSITE CHALLENGES

Our report on 'The Evolving Role of Websites for Healthcare professionals' highlights the broad range of challenges faced by the pharmaceutical industry in providing websites for HCPs. See the top 10 challenges, and find out how working with EPG Health via the independent website epgonline.org can help to overcome them.

TOP 10 HCP WEBSITE CHALLENGES

Download your free copy of the full report below to gain the latest insights into the evolving role of websites for healthcare professionals.
 


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