DOWNLOAD FREE RESEARCH REPORT
Websites provide a crucial role for healthcare professionals (HCPs) and the pharmaceutical industry alike. The opportunities and challenges that they present for informing and engaging are fast evolving. EPG Health’s report on ‘The Evolving Role of Websites for Healthcare Professionals’ investigates the what, where, when and how of HCP demand and pharmaceutical industry supply.
Published in 2019, the report is based on surveys conducted with 211 HCPs and 103 pharmaceutical industry professionals. With 115 pages presenting data and interpretations for 80+ questions, the report will help you better understand the digital behaviour and needs of healthcare professionals as well as benchmark your efforts against your peers.
Find out more about what is covered in the report, with chapters including: 'Website types and roles', 'Buy, borrow or build', 'Multichannel integration', 'Data collection and use', 'Content type and format', 'Credibility and trust', 'Collaboration', 'Influences and obstacles'