Websites provide a crucial role for healthcare professionals (HCPs) and pharma alike. The opportunities and challenges that they present are fast evolving. EPG Health conducted surveys with 211 HCPs and 103 industry professionals, covering 80+ questions designed to uncover the what, where, when and how of HCP demand and industry supply.
This study, published in 2019, is important for anyone involved in the creation and delivery of medical information for HCPs. It is intended to inform decisions that support their education and engagement.
Every chapter will soon be available to download for free. If you download a chapter, you will automatically be notified when the next chapter becomes available.
FURTHER CHAPTERS COMING SOON:
- Chapter 4 - Data collection and use - How are website data and metrics obtained and processed? What is the role of data in delivering customer insight and outcomes?
- Chapter 5 - Content type and format - To what extent are various content types and formats supplied by pharma and consumed by HCPs online?
- Chapter 6 - Credibility and trust - To what extent is pharma provision and HCP consumption of content via websites influenced by factors related to trust?
- Chapter 7 - Collaboration - How does pharma collaborate internally, with external suppliers and with HCPs in relation to provision of websites? How are expertise, systems and resources aligned accordingly?
- Chapter 8 - Influences and obstacles - What factors affect the decisions and ability of pharma to supply, and HCPs to access, medical websites?
of pharma devote just 10% of their HCP communications budget to web/online activities
of pharma do not have good knowledge of HCP web initiatives elsewhere in their business
in 2 HCPs think pharma should focus primarily on being transparent in order to gain their trust
of HCPs visit independent medical websites weekly
of pharma measure whether their HCP websites activities result in behaviour change
of pharma state multichannel integration as a challenge in relation to HCP websites
VIEW CHAPTERS 1 & 2
VIEW CHAPTER 3