SCIENTIFIC MEETINGS IN THE DIGITAL AGE

THE WHAT, WHERE, WHEN AND HOW OF HCP DEMAND AND PHARMACEUTICAL INDUSTRY SUPPLY

Published 21 Sep 2017
Pharma respondents have high focus on dissemination of info beyond the onsite event
HCPs always or usually investigate virtual/online access to meetings
HCPs expect their online attendance to increase in the coming 12 months
HCPs want to access meetings online
HCPs agree that scientific meetings are the most important way for them to receive new information
Pharma respondents want to support more online access for meetings

As the world becomes increasingly 'on-demand', EPG Health Media has investigated the value of live, virtual and on-demand events for HCPs and pharma industry professionals in their respective roles.

Conducted in May 2017 with 457 survey respondents (257 HCPs and 200 pharmaceutical industry), the study investigated demand and supply for live, virtual and on-demand events, as well as the tools that support engagement before, during and after. Based on over 100 questions, the study provides valuable insight into:

Invitation to take our survey

Value – where events sit in the overall education mix for Pharma and HCPs
Supply and demand – how HCP needs are changing and being met
Format – the content, channels and tools being provided and accessed
Access – factors impacting access and gaps in provision
Obstacles – current challenges affecting HCPs and Industry
Collaboration – opportunities to work more closely with all stakeholders
Demographics – how age, location and profession impact engagement
Measurement – evaluating the impact and effectiveness of events
Tools and technology – which tools and technology are useful and are they being utilised
Content – how event content is impacted by digital channels
Behaviour – in which ways behaviour change will be catered for
Accreditation – to what extent is it important

The report is important for anyone involved in the provision of scientific meetings because it will:

Scientific meetings

Support confidence in your knowledge of HCP demands
Highlight how your activities compare to industry 'norms'
Aid internal discussion and support for change
Steer evolution of your events and digital strategies

Download your free copy of the report to gain the latest insights into the evolving meeting landscape.

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