PHARMACEUTICAL INDUSTRY REPORTS

RESEARCH REPORTS PRODUCED INDEPENDENTLY BY EPG HEALTH MEDIA

Via the global epgonline.org community, we are fortunate to be able to collect valuable insights into the mindsets and behaviours of healthcare professionals. In the interests of advancing health engagement, EPG Health Media is pleased to share this knowledge with you via free detailed reports and whitepapers. Our wealth of research helps shape epgonline.org and the solutions we provide.

PHARMACEUTICAL INDUSTRY: HCP ENGAGEMENT

The what, where, when and how of reaching your audience in the digital age. This 50-page research report is based on an independent study conducted with 216 HCP and 137 Industry respondents in July /August 2015. It provides insight into the types of medical content HCPs are demanding, where and how they want to access to this content, and whether industry is meeting these demands.

Responses of 180 HCPs to a survey about their behaviour, views and requirements concerning traditional and online forms of CME. Conducted in October 2012.

Industry perspectives on how digital and multichannel marketing is evolving within the pharmaceutical and healthcare industry. Conducted in April 2013.

Examining the knowledge and views of HCPs globally on key topics of concern to the medical writing community and those organisations that provide funding. Conducted in October 2012.

HCP ENGAGEMENT

 

HCPs access drug data weekly
HCPs cite access, time and cost as obstacles to attendance
HCPs value pharma reps
HCPs access pharma-owned educational websites weekly
Pharma don't support provision of medical images
HCPs access CME monthly