PHARMACEUTICAL INDUSTRY REPORTS

RESEARCH REPORTS PRODUCED INDEPENDENTLY BY EPG HEALTH

Via the global epgonline.org community, we are fortunate to be able to collect valuable insights into the mindsets and behaviours of healthcare professionals (HCPs) and pharmaceutical industry professionals. In the interests of advancing health engagement, EPG Health is pleased to share this knowledge with you via free detailed reports and whitepapers. Our wealth of research helps shape epgonline.org and the solutions we provide.

THE EVOLVING ROLE OF WEBSITES FOR HEALTHCARE PROFESSIONALS

Medical websites perform a crucial role for healthcare professionals (HCPs) and pharmaceutical companies alike. Opportunities, demands, behaviour and challenges are evolving in relation to the provision and consumption of digital resources that support HCPs in clinical practice. This free 115 page report, published in 2019, is based on surveys conducted with HCPs and the pharma industry. It provides a wealth of insight to inform decisions related to HCP support and engagement.

in 2 HCPs think pharma should focus primarily on being transparent in order to gain their trust
of pharma state multichannel integration as a challenge in relation to HCP websites
of HCPs report high demand for downloadable clinical content
of HCPs visit independent websites weekly
of pharma devote just 10% of their HCP communications budget to web/online activities
of pharma measure whether their HCP websites activities result in behaviour change
SCIENTIFIC MEETINGS IN THE DIGITAL AGE

The what, where, when and how of evolving healthcare professional demand and pharmaceutical industry supply. Conducted in May 2017, the study investigates the need for live, virtual and on-demand events. Download the 80 page report for free

of HCPs want to access meetings online
of Pharma respondents want to support more online access for meetings
of HCPs agree that scientific meetings are the most important way for them to receive new information
of HCPs always or usually investigate virtual/online access to meetings
of Pharma respondents have high focus on dissemination of info beyond the onsite event
of HCPs expect their online attendance to increase in the coming 12 months
PHARMACEUTICAL INDUSTRY: HCP ENGAGEMENT

The what, where, when and how of reaching your audience in the digital age. This 50-page research report is based on an independent study conducted with 216 HCP and 137 Industry respondents in July /August 2015. It provides insight into the types of medical content HCPs are demanding, where and how they want to access to this content, and whether industry is meeting these demands.

Pharma respondents want to support more online access for meetings
HCPs expect their online attendance to increase in the coming 12 months
Pharma respondents have high focus on dissemination of info beyond the onsite event
HCPs always or usually investigate virtual/online access to meetings
HCPs want to access meetings online
HCPs agree that scientific meetings are the most important way for them to receive new information

 

EPG Health runs in-house tutorials and workshops to share insights from our research into HCP digital engagement. To find out more, please contact us.