CASE STUDY - ONLINE SUPPORT FOR A PRODUCT LAUNCH

On the cusp of launching a new biologic, our client had a wealth of valuable medical content but the challenge of disseminating it quickly to a global audience.

In this race to disseminate information, EPG Health designed an educational platform within epgonline.org, this contained repurposed client materials to inform HCPs of this first line treatment as well as its safety and efficacy data.

To maximise exposure a multichannel communications campaign was created to coincide with a major medical congress.

Objectives

• Quickly raise global HCP awareness around the new treatment pathway

• Build an engaged online audience using existing clinical content

• Support awareness of other educational initiatives outside of the programme


Download the case study to find out how we helped our client during the launch of their new product.

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