CASE STUDY - A MULTICHANNEL APPROACH TO SCIENTIFIC MEETINGS

EXTENDING THE ONLINE AND OFFLINE AUDIENCE REACH AND LIFESPAN FOR KEY CONTENT

Our client wanted to build a multichannel education programme designed to raise awareness of a treatment providing rapid symptom control for a poorly-understood condition with no known cause or cure.

Objectives

  • Grow, nurture and maintain HCP engagement before, during and after scientific meetings

  • Create and repurpose valuable and engaging clinical content

  • Extend the exposure to materials via multiple channels

Download the case study to find how this project has grown to include integrated channels and content types, working together to deliver a multichannel customer experience for sustained educational engagement.

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