RESEARCH REPORT, CASE STUDY, WEBINAR, ARTICLES AND MORE
The what, where, when and how of evolving healthcare professional demand and pharmaceutical industry supply. Conducted in May 2017, the study investigates the need for live, virtual and on-demand events. Download the 80 page report for free.
To ensure that scientific meetings are as successful as they can be, we implement an omni-channel strategy. This holistic approach to content delivery uses multiple channels that work together seamlessly to create a consistent and personalised experience for your customer, regardless of where, when or how they begin their journey.
In early 2015, EPG Group began a global initiative with a pharma client whose core objective was to develop an innovative, efficient and sustainable approach to HCP engagement via multiple channels. This included extending exposure to output from live meetings and other valuable sources of educational content. Now in its third year, the programme integrates on- and off-line activities while supporting HCP education and engagement both at and beyond live events. Learn how...
When considering whether or not to attend a conference or event, only 11% of healthcare professionals (HCPs) do not investigate whether there is virtual access to sessions and materials, and 90% agree that access to information and discussion beyond a scientific meeting helps them to apply new medical approaches more quickly. This makes compelling evidence for the need to provide better online access to meetings.
‘You can’t do it alone’ was the statement up for discussion and an initial poll revealed that the question of most interest to the circa 200 attendees was ‘What do you think a scientific meeting will look like in 5 years?’ The webinar, which took place on the 18th October '17, was an hour-long interactive session. Watch the video on demand or read an overview of the webinar discussion.
It is no longer sufficient to provide onsite scientific meetings. For the foreseeable future, there is still high demand for national and international conferences (over two thirds of HCPs say meetings continue to be the most important way for them to gain new information and skills) but the modern meeting calls for a more integrated and multi-channel approach to content delivery.