PHARMA'S MULTICHANNEL JOURNEY

WHAT HAPPENED IN 2017

Published 13 Dec 2017

 

EPG Health continues to innovate in the area of behavioural technology that supports multichannel engagement with healthcare professionals. 

In 2017, we entered into a partnership with IQVIA (previously QuintilesIMS), to connect EPG Health’s behavioural technology and communications with IQVIA multichannel marketing solutions. 

EPG Health is a behavioural technology and health communications business and publisher of epgonline.org, the independent website for healthcare professionals. IQVIA provides personalised experiences for healthcare professionals (HCPs) through face-to-face and remote visits as well as digital channels. There is growing evidence that trusted representatives can help connect HCPs to digital channels and resources.    

By combining expertise, ideas and development plans, IQVIA and EPG Health can create broader solutions embracing channels, relevant content and insight, helping life sciences companies evolve their engagement with HCPs.

Improved engagement experiences will enable life sciences companies to build trust with HCPs and help them better treat and manage patients.

 

For further information contact:

Tib Catania, Group Commercial Director, EPG Health Media

[email protected]

Tib Catania
Group Commercial Director

Tib joined EPG Health in 2013. As the Group Commercial Director he oversees development of all new and existing business, ventures and collaborations. With industry experience spanning 20 years, Tib has worked with most leading pharma companies and previously held positions at Dentrite/ Cedegim, Agnitio and DuPont Pharma.

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