EPG Health Media has launched a new research study into medical meetings. Investigating how HCP demand and Industry supply is changing in a multichannel world, the report is due for release in the summer (2017). It will include topics such as format, value, frequency, obstacles, preferences, accreditation, impact and funding related to global and regional events. Find out how you can contribute to the study and receive a copy of the report.
It is no longer sufficient to provide onsite scientific meetings. For the foreseeable future, there is still high demand for national and international conferences (over two thirds of HCPs say meetings continue to be the most important way for them to gain new information and skills) but the modern meeting calls for a more integrated and multi-channel approach to content delivery.
New research, Scientific Meetings in the Digital Age: The what, where, when and how of evolving HCP demand and pharmaceutical supply has revealed what healthcare professionals (HCPs) want from scientific meetings and indicates where the pharmaceutical industry's strategy focus could improve. The report includes topics such as format, value, frequency, obstacles, preferences, accreditation, impact and funding related to global and regional events.
When considering whether or not to attend a conference or event, only 11% of healthcare professionals (HCPs) do not investigate whether there is virtual access to sessions and materials, and 90% agree that access to information and discussion beyond a scientific meeting helps them to apply new medical approaches more quickly. This makes compelling evidence for the need to provide better online access to meetings.