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12 drummers drumming: 12 quotes from thought leaders that beat the drum about pharma's multichannel journey during 2017

The eyeforpharma conference in Barcelona this year was the biggest to date and pharma provided 5 key takeaways relating to digital strategy.

The 15 year technical evolution and personalisation of epgonline.org. On September 11th 2001, I was driving back from Cambridge to my office in London, pondering a meeting I had just had with one of the software developers who was working on the ‘back end’ (databases) of a new software application we were developing for doctors.

Artificial Intelligence (AI) was the buzzword of 2016 with most industries already investing in its shameless promise of revolution. Its proven uses are multiple and dynamic, but what does it mean for the customer?

Millennial healthcare professionals (HCPs) exhibit very different behaviour to previous generations, and a very different approach is required to influence their behaviour - something that has shaken up the industry.

How can the divide be lessened between those who are office- and lab-based, and the clinicians interacting with patients on a daily basis, to improve patient outcomes?

Our business has grown considerably in the five years that we’ve had our current logo and we felt it was time for a brand refresh. This change coincides with other significant events, including the launch of an innovative new version of epgonline.org, our website for healthcare professionals, and the birth of our sister company DMC [Digital Medical Communications Ltd.] - three significant launches shared on this, our 15th year.

Involving 1300 delegates, 135 speakers, 87 pharma companies, 82 sessions, 15 workshops, 3 awards and 1 amazing city, eyeforpharma Barcelona 2018 sessions focussed on how Pharma can become 'the solution'. With an audience poll revealing that two-thirds believed that to achieve this, industry must put everything into being a trusted healthcare partner, a top line up of speakers set about discussing what this really means and how to achieve it. The following quotes provide just a flavour ...

​​​​​​​When considering whether or not to attend a conference or event, only 11% of healthcare professionals (HCPs) do not investigate whether there is virtual access to sessions and materials, and 90% agree that access to information and discussion beyond a scientific meeting helps them to apply new medical approaches more quickly. This makes compelling evidence for the need to provide better online access to meetings.

The decision to include modern features in a pharma setting is relatively easy to make, but knowing why they could be of benefit marks the difference between the optimum user experience and an undesirable bounce rate.