NEWS AND VIEWS DIRECTLY FROM EPG HEALTH MEDIA
New research, Scientific Meetings in the Digital Age: The what, where, when and how of evolving HCP demand and pharmaceutical supply has revealed what healthcare professionals (HCPs) want from scientific meetings and indicates where the pharmaceutical industry's strategy focus could improve. The report includes topics such as format, value, frequency, obstacles, preferences, accreditation, impact and funding related to global and regional events.
Tib Catania talks about the challenges of providing access to scientific meetings which suitably meets HCP demand in the Digital Age. Tib's presentation is based on the latest research from EPG Health.
When considering whether or not to attend a conference or event, only 11% of healthcare professionals (HCPs) do not investigate whether there is virtual access to sessions and materials, and 90% agree that access to information and discussion beyond a scientific meeting helps them to apply new medical approaches more quickly. This makes compelling evidence for the need to provide better online access to meetings.
It is no longer sufficient to provide onsite scientific meetings. For the foreseeable future, there is still high demand for national and international conferences (over two thirds of HCPs say meetings continue to be the most important way for them to gain new information and skills) but the modern meeting calls for a more integrated and multi-channel approach to content delivery.
Our business has grown considerably in the five years that we’ve had our current logo and we felt it was time for a brand refresh. This change coincides with other significant events, including the launch of an innovative new version of epgonline.org, our website for healthcare professionals, and the birth of our sister company DMC [Digital Medical Communications Ltd.] - three significant launches shared on this, our 15th year.
The 15 year technical evolution and personalisation of epgonline.org. On September 11th 2001, I was driving back from Cambridge to my office in London, pondering a meeting I had just had with one of the software developers who was working on the ‘back end’ (databases) of a new software application we were developing for doctors.