CASE STUDY: AN OMNI-CHANNEL APPROACH TO SCIENTIFIC MEETINGS

An omni-channel programme to grow and sustain HCP engagement

In early 2015, EPG Communications Group began a global initiative with a pharma client, whose core objective was to develop an innovative, efficient and sustainable approach to HCP engagement via multiple channels. With symposia being a primary focus, the challenge was to extend the exposure of key content to a wider global audience, while nurturing and maintaining ongoing engagement via multiple channels.

Now in its third year, the programme delivers a forward-thinking solution that integrates on- and off-line activities while supporting education of healthcare professionals in a sustainable and impactful way.

Download the case study to find out more about the programme deliverables and outcomes.

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