EPG Health Media

Publishing

Affiliate Content Partnership

To build a great brand online, many marketers will focus on the creation of websites either for promotion purposes or simply to educate their audience, this often forms the cornerstone of digital strategy and plays a significant role in building both the brand and a great online experience for customers.

But once your website is built, how to obtain and then engage your audience?

Through affiliate content partnerships EPGOnline www.epgonline.org customers can ‘seed’ their own website content within the EPGOnline disease and treatment decision support tool. In doing so, our customers and partners are able to take their own content ‘to where the audience is’ via EPGOnline and - as a consequence - drive healthcare professional to the target website from within the biggest online clinicians resource for EU.

This solution works if the target website fulfils certain criteria. The www.epgonline.org audience is made up of healthcare professionals, so the content of the target site should be written for that audience – not consumers. The target website should also display fair balance and be populated with credible, well referenced text.