Market Research Reports
Social Media and Healthcare: How do Healthcare Professionals, Patients/Consumers and Pharmaceutical Companies use social media in relation to health?
Overview
This 25 page report is based on market research conducted by EPG during Feb-March 2010 comparing HCP, patient/consumer and Pharma responses to 10 questions related to their use of social media for health. It provides a snap-shot of both current and future trends and opportunities in the digital social space.
The report is extremely valuable to anybody needing to;
- Consider whether there is sufficient use of social media to justify significant investment at this time
- Consider which areas within social media Pharma can most effectively place its marketing spend and to what purpose
- Understand the potential for future change in terms of the use of social media in relation to health
What information delivery channels have most influence over physician behaviour?
The results of a short study by EPG Health Media, conducted in October 2009, into the sources of health/medical information for Healthcare Professionals and the levels of trust associated with those sources.
Download the full report for free
Patient Preferences for Health & Medicine Information Delivery Channels
The results of a short study by EPG Health Media, conducted November 2009 - January 2010, into sources of health/medical information for patients/consumers and the levels of trust associated with those sources.
Download the full report for free
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