EPG Health Media

Industry Reports

Through our educational websites, EPG Health Media has access to healthcare professionals and patients worldwide. Not only does this allow us to offer our clients an excellent market research service, but we are also fortunate enough to be able to conduct surveys that provide market insight for ourselves and the industry as whole. We are happy to share our Industry insight reports with you for free!

• The Online Behaviour and Demands of HCPs in Europe
• The Pharma-Agency Relationship: Strengths, weaknesses, opportunities and challenges
• Pharma Digital Effectiveness: An independent investiagation into pharma perception of digital strategy, resource and 'share of voice'
• Smartphone use and Healthcare: How do smartphones impact healthcare professionals and influence the way they practice?
• Social Media and Healthcare: How do Healthcare Professionals, Patients/Consumers and Pharmaceutical Companies use social media in relation to health?

The Online Behaviour and Demands of HCPs in Europe

Overview
This 25 page report is based on independent market research conducted in June 2011. It contains responses to 25 questions related to use of the internet by HCPs in Europe.

Study objectives are to answer the following questions:

• How do HCPs access online information and how is this likely to change?
• When do HCPs access online information and how often?
• What types and sources of online information do HCPs access or prefer to access?
• Why do HCPs access certain types or sources of information online?
• What barriers do HCPs encounter in accessing certain types and sources of information online?

This study is important to anyone working in medical publishing or healthcare marketing and communications because it will:

• Provide a framework to analyse the strengths and weaknesses of current HCP digital strategy and resourcing
• Provide evidence to support planning for future HCP digital strategy and resourcing
• Highlight opportunities to work with third party organisations to best meet HCP needs for online information

The Online Behaviour and Demands of HCPs in Europe - View the abstract

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Read the related 'Expert Review'  Mass of data online impedes HCP access by Chris Cooper (Managing Director, EPG Health Media) featured in December issue of PME (Pharmaceutical Marketing Europe) magazine.

The Pharma-Agency Relationship: Strengths, weaknesses, opportunities and challenges

Overview
This 30 page report is based on independent market research conducted in January 2011. It compares Pharma and agency responses to 18 questions related to their work together on pharma marketing activities.

This study is important to anyone working in healthcare marketing and communications because it will:

• Provide a framework for pharmaceutical marketers and agency personnel to analyse the strengths and weaknesses of their current relationships
• Provide evidence to support internal decisions regarding optimising the pharma-agency relationships
• Highlight opportunities for future change

The Pharma-Agency Relationship - View the abstract

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Pharma Digital Effectiveness: An independent investiagation into pharma perception of digital strategy, resource and 'share of voice'

Overview
This 26 page report is based on independent market research conducted in September 2010, comparing Pharma responses (Internationally) to 28 questions related to their digital marketing effectiveness. The report provides a snap-shot of both current and future trends and opportunities in digital marketing within pharma.

The study is important to anyone working in healthcare marketing and digital communications because it will:

• Provide evidence to support internal decisions regarding digital strategy, including allocation of resources and effective monitoring and updates of digital assets
• Provide a framework for pharmaceutical marketers to analyse the strengths and weaknesses in their current digital strategy and support planning for future change
• Highlight opportunities for third party agencies to provide support to pharmaceutical companies in terms of digital strategy and resources

Pharma Digital Effectiveness - View the abstract

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Smartphone use and Healthcare: How do smartphones impact healthcare professionals and influence the way they practice?

Overview
This 28 page report is based on market research conducted in September 2010, comparing HCP responses in Europe and US to 23 questions related to their use of smartphones in practice. The report provides a snap-shot of both current and future trends and opportunities in mobile health.

The study is important to anyone working in healthcare marketing and communications because it will:

• Facilitate a more accurate understanding of the target smartphone audience, its preferences and behaviour
• Provide a snapshot of both current and future opportunities and weaknesses of smartphone use in healthcare
• Facilitate planning of smartphone strategy, including budget allocation and investment

Smartphone use and Healthcare - View the abstract

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Social Media and Healthcare: How do Healthcare Professionals, Patients/Consumers and Pharmaceutical Companies use social media in relation to health?