EPG Health Media

Frequently Asked Questions

Questions relating to epgonline.org website for healthcare professionals:

Click questions to open/close answers

01. Why would a healthcare professional visit the site?
To access more than 110,000 pages of clinical information, drug data, disease or condition specific ‘knowledge centres’, treatment guidelines and clinical trial outcomes
02. Why would a healthcare professional revisit the site?
EPGOnline is a business tool for clinicians, doctors and healthcare professionals, users re-visit the site on a regular basis to access information or to refer to educational content, we also regularly update users via email and RSS feeds of updates to the site and new content. The website is currently growing by between 500 and 1000 pages of clinical information per month.
03. How does EPG differ from other websites for HCPs?
EPGOnline geo-targets content to users based on their geographical location and medical specialty. The website contains drug databases in German, English, Spanish, Dutch, Norwegian, Swedish, Portugese, Italian and French. To our knowledge, it is the only pan-European web service providing clinical information, drug data, educational guides and treatment guidelines structured specifically for an International or European audience.
04. How many members are registered on the site?
305,000
05. How much traffic does the site receive
In excess of 250,000 HCP’s visit EPG every month.
06. How does EPG drive traffic to the site and sponsored content?
EPGOnline is continuously driving new users to the website via a mix of activities which include press release, email campaigns, reciprocal linking with respected medical organisations and online communities, activities with Pharmaceutical industry partners, congress and events. EPGOnline’s email activites are verified by the ReturnPath sendorscore accreditation program.
07. How do you ensure the site is optimized for search engines?
Much of the data within EPGOnline is already in the public domain and so - with appropriate on-screen warnings/notifications - can be made available via search engines. By most standards, with more than 110,000 pages of content, EPGOnline is a very large website so we can’t always guarantee that every single page of content will be indexed. For example, it varies but Google tends to index and show search results for between 27,500 and 48,000 pages of EPGOnline content at any one time. For certain areas of the site, for example our disease knowledge centres, international regulations governing the way medical information is distributed prevent us from using search engine optimisation.

Independent online marketing and SEO grading tool websitegrader.com, a service operated by HubSpot, gives EPGOnline an SEO score of 93 out of a possible 100 based on our sites SEO ‘effectiveness’; independent service Alexa places EPGOnline in the top 0.73% of global websites.
08. How do users access the content?
Via our URL www.epgonline.org on a computer with internet access, or via a mobile devices such as an iPhone or Blackberry Sponsored content can be accessed only by qualified healthcare professionals who are registered and logged-on to the site.
09. Can content be tailored for individual markets?
Yes, we tailor content and geo-target users, so we can distribute localised information or sponsored material to a single country, or to many markets excluding those that are not appropriate for regulatory reasons.
10. Is content available in local languages?
We have content available in all of the key European languages
11. Can general public access the site?
Yes, members of the public can access our site and view information normally available elsewhere in the public domain (for example – drug data), however they cannot access disease or treatment content or any educational or sponsored content for which users must register as healthcare professionals.

We have also developed a website just for patients about common medical conditions, this can be accessed via www.epgpatientdirect.org
12. How does EPG ensure content is viewed by qualified HCPs only?
We check registration data against our own database and when necessary will manually verify a registered user is a doctor or HCP. Users must also provide a valid email address in order to receive their registration details. Our system is robust and as well as allowing us to control access, also allows us to profile our users by geographical location, medical specialty and level of qualification
13. Can you provide a breakdown of specialties/countries?
Yes, for more information please contact us.
14. How would working with EPG help my brand?
With a substantial membership of European healthcare professionals, EPGOnline is an excellent ‘digital space’ within which to promote and advertise to, or simply educate, your market about your brand. Perhaps even more importantly, because EPGOnline is an educational and reference tool, it’s a great location to differentiate your brand or treatment approach from the competition and to help doctors understand the benefits of your brand for them and their patients.
15. We already have a website, can EPG help drive traffic to it?
Yes, a number of our sponsors already have significant online resources for doctors. As long as this type of content is appropriate (i.e. fair balanced, objective and educational), your website may qualify for our affiliate search program. This program allows us to present content from your website within the EPGOnline service and drive our users to your website. In straightforward terms, we take abstracts of your content to our audience, which makes leading the audience to the full content of your website much easier.
16. What is a ‘Knowledge Centre’?
A knowledge centre is a disease or condition specific educational guide for doctors. Essentially a website within a website, typically it will contain a full disease overview, epidemiology, assessment and diagnosis guidance, recommended patient management protocols, physician resources and treatment options. Each disease ‘Knowledge Centre’ contains its own interactive navigation, search tools and sitemap.
17. What does sponsorship of a Knowledge Centre involve?
For more information on sponsoring a disease knowledge centre please contact us.
18. What does the sponsorship cost include?
Briefing with our team to establish your communication goals; all project management, development, design, construction, and testing; then email, press and social media launch activities and QTRLY reporting of user engagement (traffic) and behavior. A live period typically of 12 months (minimum).
19. How long does it take to build a Knowledge Centre?
Around 3 to 4 months to develop the content with ‘go-live’ scheduled at an appropriate time in line with our other activities.
20.Who does EPG Health Media work with?
We have worked with 18 of the top 20 pharmacautical companies, smaller pharmaceutical companies, medical communication companies and various other agencies or third parties. Our clients.