 |
Newsletter - February 2010Dear EPG Member Happy New Year and welcome to the second EPG newsletter through which we aim to bring you valuable information concerning our developments in communication with HCP and patient/consumer audiences. |
EPG Brochure download
EPG Patient Survey
EPG Health Media |
Recent DevelopmentsRECENT STUDY - What information delivery channels have most influence over patient/consumer behaviour? In our first newsletter (November 5th) we brought you the results of our study on "What information delivery channels have most influence over physician behaviour?" Read the related blog and request a copy of the full HCP survey results. We have now also conducted a parallel study into information delivery channels for patient / consumers – Read the blog and request a copy of the full PATIENT survey results. PLANNED STUDY - What is the perceived value amoung patients/consumers, HCPs and pharma in communicating with each other via social media? EPG will be sampling the opinions of all three groups during February to find out the extent to which they already engage with each other via social media, what are the main types of site they use (discussion forums, blogs, general social networks…), in what circumstances and how often. To help us tailor the study, EPG would welcome your input - If you could pose a question(s) related to social media to any of those groups, what would it be? Please email us by Monday 3rd February with your suggestions. It is our intention to publish the results of this study at ExL 2nd Annual Digital Pharma Europe (March 29-30), where EPG Health Media will be exhibiting. A link to the report will also appear in the April EPG Newsletter. As the web access explosion continues unabated in China - thanks to the influence of digital media - might those who sat back and waited whilst others invested, now be able to compete without the massive investment required say, 10 years ago?
New partnerships and content: EPG are pleased to announce the launch of a user-generated article submissions facility on www.epgonline.org. The new feature will allow registered users of EPGOnline (HCPs) to upload their own medical/health related articles to be published on the website at no cost. It will also allow other users to post comments on the articles. Read more about the EPG Article Submissions facility About EPGBy way of a brief overview reminder, EPG Health Media specialises in online publishing and digital communications for the health sector. Our portfolio of online resources provide market reach and engagement for advertisers and sponsors alike and includes; www.epgonline.org - free access to a searchable database of drugs, diagnosis and management tools and condition-specific sponsored 'Knowledge Centres' for healthcare professionals. There is a well established audience of more than 260,000 qualified HCPs (mainly in Europe) registered on the website. www.epgpatientdirect.org - the first pan-European consumer health web-service, launched in 2007 and available in part in 5 main EU languages. A major component of the site is the range of condition-specific, sponsored 'Quick Guides' intended to inform and support patients, while breaking down medical communication barriers with HCPs. www.epgsurvey.com - client driven, web-based medical research activity with HCPs. |
|
|
EPG welcomes your feedback on its newsletters. Please feel free to share this email with your colleagues. Kind regards, The EPG Team To help ensure that you receive all email messages consistently in your inbox with images displayed, please add this address to your address book or contacts list: |
|
|
Our email program is accredited by Return Path’s Sender Score Certified program www.senderscorecertified.com/about/ |
|
|
Contact Us EPG Health Media and its publisher IMR International Ltd is registered under the data protection act, registration number Z9641242. We are committed to maintaining the privacy of our members. By registering you are agreeing to our terms of use EPG Health Media is published by IMR International Limited, Southdown, Western Road, Crowborough, East Sussex, United Kingdom, TN6 3EW., www.epghealthmedia.com |
|
