EPG Health Media

Communications

Division Heads: Chris Cooper, Emma Hailey

Digital 'Share of Voice' Audit

According to EPG Health Media's 'Pharma Digital Effectiveness' study (October 2010):

43% of pharma respondents consider their awareness of their own brand's digital 'share of voice' to be 'poor'. Only 14% consider their awareness to be good or expert.

Question - Without a clear understanding of the effectiveness of current digital strategy and that of competitors, how can pharma marketers make decisions about how to best invest digital budget?

Answer – Get a digital 'share of voice' audit for the brand.

Aims of the EPG Health Media 'digital share of voice' audit

The EPG audit is designed to provide an independent insight into your brand digital share of voice. It offers a fast-track to understanding what is and is not working effectively in terms of digital investment and best practice - is the right online message getting to the right audience and at the right time?

The accompanying report includes key findings of the audit and provides recommendations for improving digital share of voice and prioritising critical issues.

View details of the 'Digital Share of Voice' audit.