EPG Health Media

Solutions

Click the image to download the 2012 EPG Media Pack

If your organisation or client needs to reach, engage and measure doctors or patients/consumers online, EPG Health Media can provide effective quantifiable solutions, through epgonline.org (physician website) and epgpatientdirect.org (patient website).

So, if you have one or more of the following questions, EPG have the solution (click questions to open/close answers)!

Pharmaceutical companies

• How can I quickly and effectively reach and engage doctors and/or patients online without huge investment in a website?

Sponsorship of a HCP Knowledge Centres (on EPGOnline) and patient Quick Guides (on EPG Patient Direct). These are condition-specific educational microsites that are geotargeted to reach established audiences. Sponsors can repurpose their existing on-line or off-line content or commission new educational materials where needed. The resources can be given unique URL’s, which provide clients with a platform they can promote independently (off and online).

• I have a website for doctors/HCPs but how do I get the target audience to visit it?

The EPG Affiliate Search Program works by ‘seeding’ client website content within the established EPG website in order to reach and engage the client’s target audiences and drive them to the client website. This is a very effective audience acquisition tool.  View client Case study

• I have a range of marketing and educational tools (text-based, multimedia, mobile apps etc); how can I maximise the return on investment by re-packaging them to gain additional reach and engagment of the target audience online?

The EPG Content Dispersal Program brings together all forms of medical educational content (including multi-media, apps, articles) and ‘seeds’ it in the EPG website as a convenient package to reach and engage an established target audience.  While giving this multiple-content an online home, EPG can provide clients with unique URLs, that they can promote elsewhere (off and online).

• How can I effectively and accurately geotarget doctors online (by country and specialty)?

EPG has an established and qualified audience that can be targeted by location and specialty. Go to the ‘Reach’ section or contact us for more information about the EPG Health Media audience profile and to discuss your specific audience requirements.

• How can I seek the opinions and research the behaviour of my target audience?

EPG Survey - with a large established audience of pre-qualified healthcare professionals, broken down by specialty and country, EPG Survey is well-placed to conduct short polls through to larger scale market research on behalf of clients. EPG Health Media also provide free pharmaceutical industry reports

Medcomms agencies and other service providers for the pharmaceutical industry

• How can I win more business and support my clients by offering an effective online route to audience to support the product/service that I am supplying?

By using the solutions mentioned above, EPG can help you support your pharmaceutical and healthcare organisation clients with effective tools to Reach, Engage and Measure their target audiences online. These solutions achieve audience acquisition that can compliment your own products and services to give you the leading edge from the start of the pitch process through to campaign execution and client retention.

Medical Publishers

• How can I grow the online readership for my publication for HCPs?

EPGOnline contains a series of disease topic homepages containing various types of media/information relevant to that specialty. Each therapy homepage has a section for journals/publications,multimedia and apps, where publishers can position their content alongside related material to reach their target audience (by country and specialty).

With 13 years experience working with the healthcare industry, EPG Health Media has an effective service-offering and full understanding of client educational and marketing needs.

By putting ourselves in the shoes of both our clients and their target audiences, we are able to understand, develop and implement communications solutions that meet both business and educational requirements. With teams of highly specialised individuals, we work closely with our clients throughout the development process - from project brief to fulfilment.

To find out more call +44 (0)1892 526776 or email us