To build a great brand and online experience for customers, many marketers will focus on the creation of websites either for promotion or to educate their audience, this often forms the cornerstone of digital strategy and plays a significant role in building both the brand and the online experience for customers.

Anyone working in healthcare and digital will know the kind of logistical and resource intensive effort such a web project can involve, it’s not unusual to hear about web projects with development budgets that wouldn’t look out of place as telephone numbers, often these budgets factor everything in from blue sky thinkers to designers and strategists, developers and coders, medical writers and regulatory approval, but it’s also not at all unusual to find those same budgets contain little allowance for actually getting the target customer onto the completed website - sometimes none at all. Even rarer, to find much ongoing allowance has been made to support in future years, either to attract traffic or simply manage the content. We call these ‘fire and forget’ digital projects.

This isn’t just about poor planning, lets face it, things (and people) move on, so many of the customers we speak to have simply inherited such a project and - having marveled at the achievements of their predecessors – wonder why nobody thought to ask the question during that blue sky thinking session way back at the start…..where will our traffic come from?

EPG Health Media has an effective solution for clients who have found themselves in this situation. Through affiliate content partnerships, EPGOnline www.epgonline.org customers (pharma/healthcare) can ‘seed’ their own website content within the EPGOnline disease and treatment decision support tool which has +306,000 healthcare professional members in Europe. In doing so, our customers and partners are able to take their own content ‘to where the audience is’ and - as a consequence - drive healthcare professional to the target website from within the biggest online clinicians resource for the EU.

Contact us stating ‘affiliate search’ to find out more about how to take your content to the audience.