How do healthcare professionals (HCPs) use mobile phones and how do mobile phones influence HCPs in practice?
EPG Health Media have recently conducted an online market research survey (translated into 5 languages) with its healthcare professional members in UK, France, Germany, Spain, Italy, US.
We are excited about sharing the valuable findings with the wider healthcare industry.
The full report it to be published in September and will be available to download at http://www.epghealthmedia.com/market-research-reports/index.cfm
If you would like to be notified as soon as it is published, please post a comment below or contact us , stating ‘Mobile research’ and your email address.
Here is a sneak preview of 10 of the 25 questions asked…
- Do you have a smartphone?
- Does your smartphone help you diagnose?
- Does your smartphone help you prescribe?
- Does your smartphone help you communicate better with patients?
- Does your smartphone help you communicate better with other healthcare professionals?
- Does your smartphone help you communicate better with health organisations (e.g. pharma companies)?
- Is there information that you feel you could not get via smartphone that you currently receive via pharma reps?
- How many work-related apps do you have on your smartphone?
- What type of free Apps would you value the most in practice?
- Do you welcome branded information from healthcare/drug companies via your smartphone?

2 responses so far ↓
1 JA40 // Aug 6, 2010 at 1:15 PM
2 Michelle Kelly // Sep 27, 2010 at 3:46 PM
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