To build a great brand and online experience for customers, many marketers will focus on the creation of websites either for promotion or to educate their audience, this often forms the cornerstone of digital strategy and plays a significant role in building both the brand and the online experience for customers.

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How do healthcare professionals (HCPs) use mobile phones and how do mobile phones influence HCPs in practice?

EPG Health Media have recently conducted an online market research survey (translated into 5 languages) with its healthcare professional members in UK, France, Germany, Spain, Italy, US.

We are excited about sharing the valuable findings with the wider healthcare industry.

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I recently came back from ExL Pharma’s Digital Pharma Europe meeting and ‘unconference’ in Berlin. The whole meeting was focused on social media and its role in health communications and marketing. Naturally, it was tweet-tastic (#digpharm)!

It was there that we published our market research report ‘Social Media and Healthcare’. The report shows how doctors, patients/consumers and pharma engage (and seek to engage) with each other. Importantly, this helps us understand the potential for future change in terms of the use of social media in relation to health.

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Whenever you hear someone from Pharma talk about healthcare in China, you're sure to hear the phrase 'emerging market'. Within the industry there has been a Klondike style gold rush running for several years.

Without question, in established markets such as EU big five and North America - as product pipelines constrict and marketing authorisation expiry appears on the horizon for some of the traditional cash cows - the wagon train heading east has gathered pace.

The commercial reality is that these particular prospectors have needed more than a gold pan and luck. Heavy investment in manufacturing and sales infrastructure, running into hundreds or thousands of millions of Euros has been the pre-requisite.

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In our last blog we talked about which information channels (including non digital) have most influence over physician behaviour and why. As promised we've followed the study that drove that piece with a similar activity targeting patients visiting EPG Health Media's patient portal www.epgpatientdirect.org

To obtain a free copy of the survey results contact us here

The differentiator between this study and the plethora of previous consumer surveys being that we asked consumers not only where they go for health information, but what sources they trust.

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In our last blog we talked about how EPG Health Media - as a digital publisher and communications business - had received a timely reminder [link to earlier blog] on the type of content healthcare professionals seek in the digital environment, in particular we learnt not just what they look for online, but what they engage with.

That’s all fascinating stuff if you’re a digital convert (as most of us are), but from a marketeers point of view - What’s the end game here?

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EPG Health Media operate 24 disease knowledge centres at www.epgonline.org with another 10 in development at any single point in time, so it’s easy to see one of the most vexing questions for our medical communications and content development team - the Pharma customer too - is what to include in a new disease knowledge centre, how can we make the next one a little different, bring something fresh to the topic and further engage our HCP audience…

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3 months ago we launched EPG Mobile (Beta), a browser detecting mobile device 'friendly' version of the disease and medicines knowledge base EPG Online

EPG Mobile has 20,000+ regular users in 3 months, 132% growth between July and August alone, all stats for a non-promoted, non-publicised test version of a service developed for a niche market that most web masters would give their right arm for. Yes of course we did link to it here and there (after all we wanted it tested), but basically we just 'turned it on' one day in May.

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EPG is on twitter but what does twitter mean for healthcare, are we fashion victims?

"Research by Nielsen suggests that many people give the service a try, but rarely or never return"

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