EPG Health Media operate 24 disease knowledge centres at www.epgonline.org with another 10 in development at any single point in time, so it’s easy to see one of the most vexing questions for our medical communications and content development team - the Pharma customer too - is what to include in a new disease knowledge centre, how can we make the next one a little different, bring something fresh to the topic and further engage our HCP audience…

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3 months ago we launched EPG Mobile (Beta), a browser detecting mobile device 'friendly' version of the disease and medicines knowledge base EPG Online

EPG Mobile has 20,000+ regular users in 3 months, 132% growth between July and August alone, all stats for a non-promoted, non-publicised test version of a service developed for a niche market that most web masters would give their right arm for. Yes of course we did link to it here and there (after all we wanted it tested), but basically we just 'turned it on' one day in May.

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Response Source | Press Release | Cystic Fibrosis Knowledge Centre ...

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EPG is on twitter but what does twitter mean for healthcare, are we fashion victims?

"Research by Nielsen suggests that many people give the service a try, but rarely or never return"

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To improve patient care and to increase awareness of thrombosis we have launched a new partnership with ThrombosisAdviser.com

The website provides up-to-date information for physicians and patients on thromboembolic diseases including daily news on thrombosis.

ThrombosisAdviser.com was developed in collaboration with recognised experts in the field of thrombosis.

http://www.epgonline.org/ launched www.epgonline.org/mobile in beta form a few weeks ago, it's a cut down version of the full disease and medicines knowledge base already available free online. The idea is to give access via mobile phones to some of the online content such as drug/medicine information and clinical news. The test has gone well and we are looking at the type of content we should add in the future. We are even developing mobile apps for iPhone. Making a short form version of the EPG medicine and disease knowledge base along with medical news available on a phone seems, well, too easy. So what else is needed? Here are some ideas - what would make a difference to you?

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