According to the Merriam-Webster dictionary, the first known use of the word 'miscommunication' (failure to communicate clearly) was in 1964. By coincidence (?) this was the year after David Ogilvy published "Confessions of an advertising man"; the book attibuted as the original source for the quote -
'Our business is infested with idiots who try to impress by using pretentious jargon.'
The latest study by EPG Health Media, 'The Pharma Agency Relationship' reveals some alarming disparities regarding each party's view of the other and perhaps most surprisingly, the way they communicate with (and about) each other.