I recently came back from ExL Pharma’s Digital Pharma Europe meeting and ‘unconference’ in Berlin. The whole meeting was focused on social media and its role in health communications and marketing. Naturally, it was tweet-tastic (#digpharm)!
It was there that we published our market research report ‘Social Media and Healthcare’. The report shows how doctors, patients/consumers and pharma engage (and seek to engage) with each other. Importantly, this helps us understand the potential for future change in terms of the use of social media in relation to health.