Whenever you hear someone from Pharma talk about healthcare in China, you're sure to hear the phrase 'emerging market'. Within the industry there has been a Klondike style gold rush running for several years.

Without question, in established markets such as EU big five and North America - as product pipelines constrict and marketing authorisation expiry appears on the horizon for some of the traditional cash cows - the wagon train heading east has gathered pace.

The commercial reality is that these particular prospectors have needed more than a gold pan and luck. Heavy investment in manufacturing and sales infrastructure, running into hundreds or thousands of millions of Euros has been the pre-requisite.

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In our last blog we talked about which information channels (including non digital) have most influence over physician behaviour and why. As promised we've followed the study that drove that piece with a similar activity targeting patients visiting EPG Health Media's patient portal www.epgpatientdirect.org

To obtain a free copy of the survey results contact us here

The differentiator between this study and the plethora of previous consumer surveys being that we asked consumers not only where they go for health information, but what sources they trust.

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