Digital Media In Healthcare From EPG Health Media

Entries for month: September 2009

Shock - Doctors want diagnostic and online disease management tools

September 23, 2009 · No Comments

EPG Health Media operate 24 disease knowledge centres at www.epgonline.org with another 10 in development at any single point in time, so it’s easy to see one of the most vexing questions for our medical communications and content development team - the Pharma customer too - is what to include in a new disease knowledge centre, how can we make the next one a little different, bring something fresh to the topic and further engage our HCP audience…

[Read more →]

No CommentsTags:

Mobile device users more loyal than traditional web users, not where they were expected to be? (irony intended)

September 04, 2009 · No Comments

3 months ago we launched EPG Mobile (Beta), a browser detecting mobile device 'friendly' version of the disease and medicines knowledge base EPG Online

EPG Mobile has 20,000+ regular users in 3 months, 132% growth between July and August alone, all stats for a non-promoted, non-publicised test version of a service developed for a niche market that most web masters would give their right arm for. Yes of course we did link to it here and there (after all we wanted it tested), but basically we just 'turned it on' one day in May.

[Read more →]

No CommentsTags: