In our last blog we talked about how EPG Health Media - as a digital publisher and communications business - had received a timely reminder [link to earlier blog] on the type of content healthcare professionals seek in the digital environment, in particular we learnt not just what they look for online, but what they engage with.
That’s all fascinating stuff if you’re a digital convert (as most of us are), but from a marketeers point of view - What’s the end game here?